Peninsula Trade Show BoothsPeninsula trade show booths open on three sides, and in St. Louis they tend to land at the end of a row where America's Center's wider cross-aisles give the extra footprint room to breathe.

A peninsula booth backs onto another exhibitor rather than a hard wall, giving it three open sides instead of the single face an inline unit gets. That extra exposure is valuable on a large exhibit floor, and America's Center has enough contiguous hall space, close to 574,000 square feet after its most recent expansion, that show organizers can afford to place peninsula footprints at row ends without crowding the rest of the floor plan.

The tradeoff is height and back-to-back rules: most general service contractors cap peninsula backwalls lower than an island exhibit so the booth behind it is not blocked, and that limit has to be built into the design before fabrication starts.

Getting a peninsula booth right in St. Louis means confirming that height limit early, then planning graphics that read from three directions instead of one.